REP Worldwide, Inc.

Revenue growth through licensing.

REP Worldwide is a leading sports + licensing consulting firm that helps clients create and build revenue through licensing.

About

Create, extend and build your licensing program’s revenue to record levels.

Hi, I am Steve Scebelo, founder and president at REP Worldwide, a sports + licensing consulting firm. Over the course of my career, I have had the incredible privilege to work in two industries that I love and enthusiastically support – sports and licensing.

My creative approach to brand building through licensing has increased domestic and global merchandise licensing revenues for world-class brands in the sports, consumer products and media industries.

Through REP Worldwide, I am now prepared to bring my expertise directly into collaboration with your team. Together we can achieve award-winning success whether your goals are to establish a solid foundation from the ground up, or to layer growth on top of an already thriving business.

Services

  • Fractional Chief Licensing Officer
  • Strategic vision and planning
  • Business development
  • Negotiations
  • Forecasting, planning and P&L management
  • Mentoring and coaching licensing staff
  • Category management
  • Client relations
  • Monetization of IP extensions and collaborations
  • Athlete marketing and activations

Add award-winning leadership, vision and creativity to your team.

four black and white photos of Steve in action

A winning record, year after year

Oversaw more than 62% revenue growth during 4 years as NFLPI President

Negotiated landmark, long-term group licensing partnerships with industry leaders:

  • Fanatics – apparel and hardlines
  • Fanatics Collectibles / Topps – trading cards
  • EA – video games
  • NFL – commercial sponsorship rights

Oversaw implementation of the OneTeam Collective, establishing a model of exchanging NFLPI IP for equity in startups and early-stage companies, including WHOOP

Launched the original version of REP Worldwide, i.e., an agency incubated within NFLPI to provide group licensing services to athlete-driven properties, including co-founders USWNTPA and WNBPA

Created and launched DRIVEN, a business accelerator that advocates for the inclusion of diverse entrepreneurs and their consumer products in licensing programs, leading to 5 new NFLPA licensees

NFLPA recognized 5 times by Licensing International as the Best Sports Licensing Program of the Year between 2013-2023

Experience

  • NFLPA
  • USWNTPA - US Women’s National Team Players Association
  • WNBPA - Women’s National Basketball Players Association
  • Coca-Cola
  • Atlanta Committee for the Olympic Games
  • NBA
  • Major League Baseball
  • TV Guide
  • Philadelphia Independence
logos: NFLPA, USWNT Players, WNBPA, Coca-cola, Atlanta 1996, NBA, MLB, TV Guide, Philadelphia Independence
logos: NFL Players Inc., OneTeam Partners, Licensing International

Board of Directors

  • Licensing International - Chair
  • NFL Players Inc.
  • OneTeam Partners

Guest Lecturer

  • New York University
  • The Ohio State University
  • UMass Isenberg School of Management
  • University of New Hampshire
  • Western Connecticut State University
  • The Wharton School of the University of Pennsylvania

Contact

Steve Scebelo headshot
REP Worldwide logo
REP Worldwide, Inc.
West Chester, PA

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